{"id":23,"date":"2020-07-19T05:40:23","date_gmt":"2020-07-19T05:40:23","guid":{"rendered":"https:\/\/rethinkrevenue.com\/?page_id=23"},"modified":"2023-06-29T02:06:04","modified_gmt":"2023-06-29T02:06:04","slug":"about","status":"publish","type":"page","link":"https:\/\/rethinkrevenue.com\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
Home<\/a><\/span><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Mark E. Perone is a forward-thinking, people-oriented Business Solutions Architect and Author. Mark\u2019s colleagues and clients appreciate his motivational attitude, accountability, and focus on process to get things done. His career proves that personal optimism, professional empathy, and a willingness to collaborate is a recipe everyone can use to attain more.<\/p> <\/div>\r\n <\/div>\r\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t But In addition to this, I want you to know \u2013\u00a0<\/span><\/p> I am a pain in the ass.<\/b> Sometimes it\u2019s on purpose, most of the time it\u2019s accidental. I learn through conflict, and I love learning. Overall, I hate failing and losing, so the more knowledge I have about something, the better I tend to be at whatever it is I am trying to understand.\u00a0<\/span><\/p> I am most definitely not a baseball fan and the Men\u2019s College Basketball Tournament is not a big deal in my world. That said, if I am with people who celebrate these events, I am instantly engaged. <\/span>People's passions from their perspectives fascinate me.<\/b><\/p> I respect determination above all else.<\/b> Today I asked my daughter what type of girl she is. Among the strong, independent and smart characteristics she mentioned, she knows determination is the most important. I believe with enough time humans can do anything. This includes you and me!<\/span><\/p> A friend of mine once told me I relate everything to \u201cbuilding stuff.\u201d It\u2019s true; I\u2019m grown from blue collar soil and have taken things apart and put them back together for as long as I can remember. Most of my business acumen has roots in process or mechanization. <\/span>There is nothing more satisfying than creating a thing that works. I believe in activity leading to progress which, in my world, brings results.\u00a0<\/b><\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n \n Much of my life has been spent in operations. I gravitate toward difficult people-challenges. If we create solid strategy for solving people's challenges, we will always succeed. In the evolving world of IT and human-driven processes the big buzzword is \u201cDigital Transformation.\u201d As I mainly focus on marketing and sales, most of my engagements revolve around solidifying processes leading to my 3 favorite words \u201cRecord-Setting Revenue\u201d by creating success with CRM software.<\/span><\/p> The bulk of my efforts are focused on designing solid results-based assessments for my clients. At Rethink Revenue, we work to design front-office strategy, based on people processes, executed in software solutions. Much of this revolves around CRM or Customer Relationship Management and integrations.\u00a0<\/span><\/p> Reach out to me! I\u2019d love to meet you and learn what you\u2019re passionate about.<\/span><\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n \n Industry standard CRM onboarding has a very high failure rate from the product perspective. The reason why is every CRM company on the planet sells their product to a company and those companies think that once they bu the product, it's going to be a break\/fix situation. Something was broken. If I get this product, it will be fixed.<\/p> The reality of it is that you have to incorporate a strategy with tactics inside of it that people can use for system organization.<\/p> When we developed the customer journey framework, it enabled companies that were onboarding a CRM to understand their own business processes laid out in a piece of software that sequenced finding your targets all the way to close\/winning your deals.<\/p> Over the last 15 years, we've worked with overall 155 different organizations to streamline their operations, decreased operational cost, and increased revenue to record-setting sales.<\/p> This concept of focusing on the results of the results of the implementation is where we differentiate ourselves. There's not another marketing or operations company on the planet that is comfortable saying, \"What were your sales last year? We want to help you target the highest number your company's ever reached by implementing a CRM and showing you how to use it effectively.\"<\/p> That's crazy talk. Nobody signs up for that. At Rethink Revenue, we believe revenue is all about creating a systemsapproach to the way we think of things, and we start with the information our clients own is the most valuable asset the company can have. All of the features of the system are fine and good, but most of the time you don't need all of the features a CRM product offers for years after you buy the product.\u00a0<\/p> So what we do is try to start at the lowest cost product solution and grow your business into the systems that it can live on for the life cycle of the business.<\/p> In addition to this, when you go to sell an organization, business brokers like to see an assessment that shows you not only who you've sold to, but what the potential market is for you to sell.<\/p> So the idea here is that we not only reconcile your current customers, but we also put targets in the system that you're consistently marketing to on a multitude of channels.<\/p> This includes email, all the social media platforms that have high volume membership, LinkedIn, Facebook, Instagram ,TikTok, the internet itself, with Google AdWords, and YouTube.<\/p> The last major component to rethink revenue is that we realize finding those targets is very difficult. Organizations of yesteryear task their salespeople with determining who the business hsouldbe doing business with. this is an old school methong, and it adds a level of hire and fire to the sales division in an organziation.<\/p> So if you find yourself consistently hiring new salespeople and firing those low performers, we disvered that if the organization takes responsibility for its own targes and points marketing and sales at those organaitions that you wanna do business with tomorrow, next week, next month, next year, and five years from now, the entire trajectoris of selling changes.\u00a0<\/p> We help you provision perfect prospects, put them in a database for you, and then teach yo uhow to use all the channels that you want to incorporate into your marketing mix down into a feature benefit conversation. We focus on lead generation through a concept of How are we?<\/p> Explaining our specific benefit to our specific leads. This all happens after the marketing mix. this is how a lead comes in and this is where your sales\u00a0<\/p> \u00a0<\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t At Rethink Revenue, we believe success begins with a shared understanding of what marketing and sales are. Take a look at our definitions below. This is our starting place.<\/p> <\/div>\r\n <\/div>\r\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t A user's ability to access data and use Infor CRM Network Client features. The system administrator creates a security profile for each user in Infor CRM Administrator, which determines each user's access rights within the Infor CRM Client.<\/span><\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t A company with which there is a current or potential business relationship. Accounts are owned by an individual user, a team of users, everyone, or everyone (view only).<\/span><\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t The user who is responsible for the account. The account manager does not have to be the account owner or a member of a team that owns the account.<\/span><\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t A phone call, meeting, or other task (to-do or personal activity) that is scheduled and completed in Infor CRM.<\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Groups based on selected records. Unlike groups based on conditional statements, ad hoc groups are static. The records remain the same unless you add or remove records from the group.<\/span><\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t A product that has been sold to your customer. Assets are the physical products the customer owns which may or may not be serialized.<\/span><\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t A marketing initiative, such as a direct mail campaign set up by groups to focus on specific information. You can track which contacts or leads were included in the campaign and who responded to the campaign.<\/span><\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\tMeet Mark Perone<\/h2>\r\n\r\n
Marketing & Sales Definitions<\/h2>\r\n\r\n