Better revenue starts with better targeting.
Start with your website. Rethink Targets diagnoses what your public presence says about who you serve, helps you validate your ideal customer, and turns that understanding into a focused list of companies and people worth pursuing.
Diagnose. Validate. Get the right contacts.
Most data tools assume you already know exactly who you are looking for. Rethink Targets helps you work that out first.
Diagnose your website audience
See what your website and public company information currently communicate about what you sell, who you serve, and who appears to be a fit.
Validate your ideal customer
Review the first draft, correct what is wrong or incomplete, and make good fit, bad fit, industries, size, geography, and growth priorities explicit.
Get companies + contacts
Build a focused audience, identify decision makers, problem owners, and gatekeepers, preview the results, and choose what to take downstream.
Rethink Targets comes from real revenue strategy work.
Mark Perone built Rethink Targets out of the work he has done with B2B companies trying to answer a deceptively simple question: Who should we actually be selling to?
The platform is designed to help sales, marketing, and leadership teams diagnose what their business says publicly, validate what a good fit really looks like, and focus downstream effort on the companies and contacts most worth pursuing.
From website diagnosis to a focused audience.
The workflow is deliberately sequential: diagnose what your public presence says, validate the ideal-customer definition, choose a path, identify the right buying roles, then preview the audience before you take it downstream.
Double-click any product screenshot to enlarge it. On touch devices, tap once.
The system shows progress while it builds the editable first draft.Connect
Start with your website. LinkedIn can add context to the diagnosis.
Confirm
Review the first draft of your business, offers, audience, and service area.
Fit
Refine industries, company size, regions, good fit, and bad fit.
Strategy
Choose the first path: direct buyers, partners, lookalikes, or expansion.
Buyers
Identify decision makers, problem owners, and gatekeepers.
Preview
Review the audience, save the work, and choose what to unlock or download.
Product screens shown from the current build. The interface may continue to evolve as the experience is refined.
Most data tools assume you already know who you’re looking for.
Rethink Targets starts one step earlier. It diagnoses what your website says about your business and audience, then helps you validate that picture before you build a list or spend money reaching it.
“Who should we actually be selling to?”
Search. Filter. Guess.
- 1Start with a massive database.
- 2Filter by broad company characteristics.
- 3Build a list and hand it to sales or marketing.
- 4Wait for campaign and sales results to tell you whether the list was right.
Diagnose. Validate. Decide.
- 1Diagnose what your website and public company information say about your business.
- 2Review the first draft of who you serve and what makes a company a good or bad fit.
- 3Choose how you want to grow and identify the people involved in the buying decision.
- 4Preview a focused audience and move the right companies and contacts downstream.
Rethink Targets helps you determine who belongs in the database.
It does not replace the tools you already use. It helps make the targeting decision that should come first.
Ready to see what your own website says about who you should pursue?
Diagnose Your Targeting ↗Ready to see what your website says about your target market?
Start with the diagnosis. Refine the profile. Build the audience from there.
Better targeting improves what happens downstream.
The value is not the list. The value is making a better decision before more budget, activity, people, and technology are put behind it.
Less wasted marketing spend
Put more budget behind companies that have a clearer reason to care.
Better sales focus
Give sellers a more purposeful place to begin instead of asking them to sort through volume.
Fewer poor-fit accounts
Keep more companies out of the pipeline when they never belonged there in the first place.
Clearer sales + marketing alignment
Work from one shared definition of the companies the business actually wants to win.
Stronger CRM data
Improve the quality of the system by improving the quality of what enters it.
Better investment decisions
Know what you are trying to grow before adding more campaigns, salespeople, or technology.
From noise to knowing.
The conversation changes when everyone is clear about which companies the business is actually trying to win.
Make the targeting decision first.
The symptoms show up in different places.
You’re under pressure to create more leads while acquisition costs rise and lead quality stays inconsistent.
Your team is asked for more activity, but too much time goes into accounts that stall, disappear, or never had a real reason to buy.
Growth is inconsistent, marketing and sales define the “best customer” differently, and the answer is often another investment in people, tools, or lead generation.
These may look like different problems. They often start with the same one: targeting.
Start with what your website already says.
Rethink Targets begins by diagnosing the public story your business already tells. Review the first draft, correct it, and use the validated profile to build a more focused audience.
Want to see the workflow first? Explore the product tour above.
Start Your Profile
Begin with your company website and build the profile step by step. You do not need to arrive with a finished ideal-customer definition.
Start Your Profile ↗