When sales results become inconsistent, the answer is not always more leads, more salespeople, or another tool. Rethink Revenue helps B2B leadership teams identify what is limiting growth, improve their sales process, and make their CRM and revenue systems work together.
We examine how your business finds buyers, advances opportunities, and delivers for customers. Together, we identify where the process breaks down, what your data can tell us, and which constraint deserves attention first.
We challenge assumptions that may be driving the wrong solution. Before adding leads, software, or sales activity, we define the process, ownership, and information the business actually needs.
We put that process to work across your team and systems. With clearer responsibilities and more useful CRM information, you can manage opportunities, learn from results, and improve over time.
At Rethink Revenue, we believe in data-driven selling. Here are some of our numbers that will let you know who we are, who we've helped, and what our track record looks like.
Zero-Point Selling™ is Rethink Revenue’s method for making informed decisions at each point in the customer journey. It starts with the minimum useful information needed for the next action, then builds knowledge as a relationship develops.
Learn MoreRevenue develops through connected stages, from identifying a possible fit to earning a lasting customer relationship. Marketing, sales, and delivery each have a role. Clear definitions and evidence for movement help teams understand where an opportunity stands and what should happen next.
Your CRM should support the way your business works. Marketing channels, conversations, sales activity, and delivery information can contribute valuable context, but each system needs a clear purpose. We help connect the information teams need while keeping ownership and next steps visible.
AMCAF™ brings five decisions into focus: Audience, Message, Channel, Asset, and Follow-up. It helps teams plan a campaign or outreach effort around who it serves, what it says, where it appears, what supports it, and how the conversation continues.
Every business is uniquely similar - they all market, sell and deliver products/services.
Make CRM data useful for managing opportunities, follow-up, and leadership decisions.
Define sales stages, responsibilities, handoffs, and the information needed to move forward.
Align targeting, messaging, and sales activity with the buyers you can serve and the capacity you have to deliver.
Give each person clear ownership and a shared understanding of what happens next.
We begin with a diagnosis, then design and implement changes that address the real constraint. The goal is a revenue process your team can use and leadership can understand.
The Zero-Point Selling method is based on the simple idea that companies require a minimum amount of information about their target audience for effective marketing campaigns.
The Zero-Point Selling method diverges from traditional mass marketing efforts by providing information to both marketing and sales in a unified information system that coordinates and amplifies each “division of labor” effort.
Review what happens across the customer journey. Use that evidence to improve targeting, messaging, sales execution, and handoffs as the business learns.
A CRM configuration or sales playbook only helps when people can use it in their daily work. Rethink Revenue connects strategic decisions to practical implementation, helping your team understand the process, maintain the information it needs, and act on what the system reveals.
Personally, I've been able to get out of the weeds for every single thing in the business and this new system has enabled me to act more like the CEO by serving our team and lifting them up to be more successful with their responsibilities. Thank you Rethink Revenue for all that you have done for the H7 Network Community.
Mark has been very instrumental in providing me with recommendations to improve my strategies and how to effectively use a CRM to help improve inbound sales leads. I really appreciate they way he explains and his willingness to support as he uses his zero point selling strategies. Thank you for your ongoing support and education, it has and continues to be well worth the investment.
Mark at Rethink Revenue always goes the extra mile to provide unbelievable value to his clients and colleagues. His depth of knowledge regarding CRM and selling on social channels gives clients the edge they need to take their business to the next level. I'm grateful to know Mark and have him assist me on a number of occasions. He's the go-to expert and an invaluable member of our network.
Mark at Rethink Revenue is amazing! He really goes the extra mile for clients and colleagues. He proposes systems and automation that make sense, are easy to implement and deliver results. I am so grateful for the improvements he made with our CRM and his zero-point selling strategies. I truly value his expertise!
Mark is very knowledgeable in helping us streamline our CRM. I was intimidated by having to learn another new system, but he made things very simple and easy. The integrations with Hubspot mobile were game-changing.
I heard Mark do a short presentation and was instantly captivated and eager to learn more about what he had to offer. Not only did he speak in a language that I could understand but he was incredibly knowledgeable. I can't recommend his business or service enough. If you are looking to take your business to the next level, I highly recommend RETHINK REVENUE!
Your time and engagement has been priceless. At first when we started the process of switching CRMs I was a little leery, but as we’ve spent the almost year together I’m super excited to see how things have progressed and how much I have learned from you. It has been very rewarding. We are moving in the right direction. . .