Zero-Point Selling
We understand that many companies lack clear definitions for marketing and sales. Therefore, we believe it’s essential to start from the beginning. When examining the concept of marketing, we have observed that modern businesses achieve accelerated sales results by basing their marketing strategies on the contact records stored in their databases.
Targeted Channels
Within the definition of marketing, it is crucial to establish targeted channels for advertising. For example, digital marketing platforms such as Facebook, TikTok, and Instagram require at least a first name, last name, and zip code to effectively reach your desired audience. Similarly, if you wish to email someone, you need their first name and email address. On LinkedIn, you need their profile information to connect with them.
Qualified Prospects
These basic requirements serve as the starting point for marketing efforts. By employing this strategy, we generate a substantial volume of potential customers, filtering them down to individuals who have shown interest in learning more about your business after being exposed to targeted advertising. These individuals understand the value of your products or services and proactively seek to explore how they can benefit from what you offer.
Optimized Sales Process
As a result, the leads generated are more informed and eager to be qualified through the sales process. By organizing and optimizing the sales process, salespeople can focus their efforts on effectively positioning products and services. This leads to increased sales cycle times, higher sales values per transaction, and a greater number of closed deals.
Tangible Results
As a result, the leads generated are more informed and eager to be qualified through the sales process. By organizing and optimizing the sales process, salespeople can focus their efforts on effectively positioning products and services. This leads to increased sales cycle times, higher sales values per transaction, and a greater number of closed deals.
Record-Setting Sales
Ultimately, this approach contributes to setting record-breaking sales figures and redefining revenue generation for your business. In summary, this is the essence of our customer journey framework, which prioritizes cutting through unnecessary jargon and delivering tangible results.
