We use the “Customer Journey Framework” to anchor the Zero-point Selling Approach. The color coded vertical columns indicate “Divisions of Labor” while the horizontal line represents the knowledge and time for both your business and customers. Each division of labor has specific accountability, with different measures of success as the Customer Journey unfolds. By understanding and recognizing the elements in this framework we develop common language leading us to definitions of success.
Over the course of the next few months we will develop clear standards for your business while collectively organizing information as assets. The Idea here is “Information Drives Exponential Growth.” Using the “Customer Journey Framework” as a strategic roadmap we will introduce our K.I.T.E Model as the tactical approach to “Known, Liked, Trusted”.