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How to Set a Sales Record by Comparing Revenue to Date vs. Time of Year

How to Set a Sales Record by Comparing Revenue to Date vs. Time of Year

Setting a sales record is an exciting goal for any business. One effective way to track and achieve this goal is by comparing your revenue to date against historical data for the same time of year. This approach provides valuable insights into your sales performance and helps you identify trends and opportunities. Here’s a friendly

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Bridging the Gap: Understanding the Disconnect Between Small Business Owners and CRM Software Developers

Bridging the Gap: Understanding the Disconnect Between Small Business Owners and CRM Software Developers

Customer Relationship Management (CRM) systems have become the heartbeat of sales and marketing processes for businesses of all sizes. Yet, for many small business owners, adopting a CRM system feels like entering a labyrinth of unfamiliar jargon and processes. On the other hand, IT developers and finance-driven CRM architects often design these systems based on

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42 Touches: The Journey from Initial Brand Impression to Closed-Won Deals

42 Touches: The Journey from Initial Brand Impression to Closed-Won Deals

In today’s competitive market, closing a deal often requires numerous interactions and touchpoints. Research suggests it can take up to 42 touches from the initial brand impression to a closed-won deal. These touches include all forms of communication, such as emails, phone calls, LinkedIn messages, and text messages. Here’s a friendly guide on navigating this

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Character Leader Companies vs. Data-Driven Organizations

Character leader companies, those led by charismatic, visionary leaders, have had their time in the spotlight. These companies often thrived on the strength of their leaders’ personalities and vision. However, in today’s fast-paced marketplace, companies with hero leadership are increasingly being outpaced by data-driven organizations. Let’s explore why this shift is happening and what it

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