Selling in a modern business environment is radically different than it was five years ago. Buyers are more informed, more distracted, and more selective about who they give their time to. Sellers are juggling more tools, more platforms, and more expectations while trying to create meaningful conversations that actually convert into revenue. But here’s the
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If your sales team is losing 70% of their deals, you’re not alone—it’s standard. But that doesn’t make it smart. The issue isn’t always the salesperson… it’s often the funnel. Let’s break down what marketing funnel activity actually is, how it powers your sales pipeline, and how to use Work-In-Progress (WIP) and P&L data to
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In today’s digital economy, sales is no longer guesswork—it’s data work. The companies that win aren’t relying on charisma, Rolodexes, or gut instinct. They’re building CRM-centered, data-driven sales systems that turn every interaction into a measurable motion. That’s the promise of Data-Driven Selling—and it’s exactly what Zero-Point Selling™ (ZPS) from Rethink Revenue is designed to
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Why Your Business Growth Stalls Without a Strategic Sales Process Most businesses don’t stall because of a lack of effort or talent. They stall because their sales process is undefined, inconsistent, or trapped in someone’s head. Instead of building a strategic, CRM-backed sales process, leaders rush to buy technology—shiny new CRM platforms, dashboards, and automation
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